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Facebook Side Hustle Course Review – Good and Bad

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This post may contain affiliate links. Please read my disclosure for more info.

If you’re looking for ways to earn extra money online, you’ve probably seen those lists of like a hundred side hustle ideas.

I don’t know about you, but a list that long overwhelms me before I’ve even started. I’m more likely to do nothing at all. I prefer focused, clear steps to learn a skill and start earning more.

The Facebook Side Hustle was built with one goal in mind: give you everything you need to know to start making an extra $1,000 or more monthly.

I’m currently in the course. I’m a member of the private Facebook group. And I want to share the benefits and my challenges with the FB Side Hustle course.

I’ll tell you about the course creators, why running FB ads is a legitimate side hustle, what’s in the course, and my overall review with pros and cons.

Who Created the Course?

Who created the FBSH course, and why should you care?

The Facebook Side Hustle is created by Mike Yanda and Bobby Hoyt.

Mike has run his own businesses and used Facebook ads to generate leads for them. He started running ads for other businesses and realized how lucrative it was. Now he runs his own marketing agency.

Bobby has built a very successful business blogging at Millennial Money Man. Early on he started using Facebook ads to drive traffic to his blog posts to increase his audience size.

These guys know what they’re talking about. But don’t just take it from me. You can learn more about Mike and Bobby at the Laptop Empires “About” page.

Is Managing Facebook Ads a Legit Side Hustle?

Every day, there are about 1.6 million active users on Facebook. Every month, there are over 2.4 BILLION active users. That’s a lot of opportunities for businesses of any size to reach their perfect audience.

Facebook has built targeted advertising and metrics into its ad platform, so you can reach a very specific audience with your message and know how your ad is performing. And it’s a relatively cheap way to get immediate feedback on your ad, your product, and your article or sales copy — depending on your goals.

One of the strongest uses for Facebook ads is remarketing or “retargeting”. This is where you can advertise to an audience who has already interacted with your ad or website. Retargeting is a cheaper way to get leads since you’re reaching out to “warm” traffic.

If that information sounds like a foreign language, that’s scratching the surface of the kind of stuff you’ll learn in the course.

How Much Money Can You Make Running Facebook Ads?

With billions of monthly users, you might be wondering how much money can you make running Facebook ads to generate leads for businesses. According to the course description, making $1,000-$2,000 monthly is reasonable from a single client.

The reason? You’re offering your clients tons of value by bringing them more clients. It comes down to return on investment or ROI.

In the private FB group, there are people who start making $1,000 to $2,000 in their first month of taking the course. They find their first clients quickly, and they’re off the races.

Many members have started making $5,000 or more. These people become members of the prestigious 5K Club. I don’t know if the 5K Club offers any other benefits than celebration and lots of respect — and maybe a bottle of bubbles — but maybe one day I’ll earn enough to tell you.

Facebook Side Hustle Course Review

My experience with the course has been overall great. But not easy. Let me start with the good.

  • In-demand skills
  • Vibrant, helpful community
  • Live training session
  • Constant updates

Skills

The course offers a ton of knowledge about in-demand skills that will help me earn more money now and in the future. Having more skills leads to earning more money. These include the technical skills of running ads and measuring their success as well as learning about sales and marketing.

One thing that helped me understand how to create attractive ads is my experience with Wealthy Affiliate. Their curriculum covers mostly creating long-form content (like this article), but the information they provide is applicable to Facebooks ads as well. Wealthy Affiliate introduced me to ideas like focused relevancy, keyword research, and buyer psychology. These things are not covered extensively by the Facebook Side Hustle, so if you’re interested in increasing your content marketing skills, check out Wealthy Affiliate for a 100% free trial and see if it’s for you.

Community

The community is amazing. Bobby and Mike are active in the group, and they’ve hired ad specialists to help answer questions. But even the other group members offer amazing value through sharing information. There are a lot of questions I wouldn’t have thought to ask. And there are a ton of answers. Engagement is very high.

When you enroll in the course, you have the option to subscribe to the private FB group. (Your first month is free so you can get a feel for it.) I’ve gotten a lot of value out of just seeing what other people are asking and answering, and I’m happy to be in the group.

Training Sessions

The biggest benefit of being in the group is the access to amazing live training sessions with Mike, Bobby, and other successful students in the course. You can come with your specific questions and get an actionable response. To me, it’s a crazy high value. If you join the group, be sure to make it to the live training sessions if you can. Even if you can’t make it, you get to watch all the prior live training recordings.

Updates

The course is being updated constantly. The place I see the most updates is around the topic of acquiring your clients. Because everything really starts once you have a client, Bobby and Mike have put a lot of energy into making this part of the process as clear and simple as possible. Simple, but not easy.

What’s In the Course?

There are 9 modules that take you from asking “what’s an ad campaign?” to generating leads for your clients.

  1. The Basics. Covers the basics of the Facebook ads platform, how to create a strong ad, and how to generate leads for local businesses.
  2. The Funnel. Covers how to intrigue and capture leads. Also, this section outlines a very important concept called the Client Journey and how it relates to Facebook ads and lead gen.
  3. The Ad. This module covers selecting the right campaign objective, targeting your audience, and creating compelling ads using images and text copy.
  4. Facebook Assets. Module 4 covers the Facebook Pixel and using events to measure the success of your sales funnel.
  5. Walkthroughs. Offers step-by-step training for creating campaigns. You’ll want to take notes.
  6. Best Practices. Covers some great tips for finding and scaling your strongest ads while spending less money.
  7. Troubleshooting Your Ads. There is a limited number of issues you’ll face when running ads. This section is all about finding and fixing issues you may run into.
  8. Setting Yourself Up. You’ll learn how to set up your client’s FB pages and FB Business Manager to effectively run ads. This section also includes recommendations for some tools (free and paid) that will help make working with clients easier.
  9. Landing Your First Client. This is a huge section, and for good reason. Without clients, you don’t make money. Learning to find clients and get paid could be a course of its own, but Mike and Bobby keep adding more information to help you get up and running as fast as possible.

The course is very complete. There’s always more that you could know, but Mike and Bobby want to give you what you need to know to start moving right away.

The overall message is this: default to taking action. You’ll figure things out as you go.

The Good and The Bad

No course is perfect, but with the growing wealth of information and the awesome community, the FBSH course is pretty close.

Pros

Mike and Bobby are professionals. They know what they’re talking about. They’re very down-to-earth. They’re also very active in the group which is important to me. I’ve seen video responses Mike has filmed to get back to someone when he didn’t have the time to type out a message.

The community is great and continues to be a source of information and inspiration. Pretty much every day there is someone celebrating a new client or a pay increase. There is a lot of freely shared info.

The live training sessions are amazing value. The amount of money I’d be paying someone to answer a few questions would be insane, but I get that as part of my membership.

The skills I’m learning are in-demand. This includes the technical skills of running ads and generating leads as well as sales and marketing. No matter what you do in life, understanding how to sell and market yourself or your products and services is going to help you.

Cons

The only con I can list isn’t even a mark against the course — it’s that finding clients is not easy. I only started looking for clients in February — about a month ago — but I just have not put the amount of time necessary for finding clients. I work full-time and have some side projects (like this blog), so my “free” time is very limited, like everyone else.

I’ve made about 20 cold calls and sent dozens of emails and FB messages. I’ve reached out to family and friends. I’ve actually talked to 2 people I know about helping them get clients for their businesses.

Client acquisition is a place where I take full responsibility. Honestly, I don’t think there’s anything more the FBSH course could provide me short of sending me clients.

Conclusion – Is the Facebook Side Hustle Course Worth It?

In short: yes. The course is solid from start to finish.

Remember that a huge amount of value comes from being in the FB group. I recommend joining the group at least until you figure out how to operate on your own. There’s just so much good information and helpful people.

This is not a get-rich-quick scheme. Some people start making money immediately, but I think it’s normal to spend a couple of months figuring out how to reach and close your first client. It really just depends on you and how much time you’re willing to put into client acquisition.

If you want to learn more about how to start a side hustle running Facebook ads, check out the FB Side Hustle course.

If you’re interested in increasing your content marketing skills and earning more passive income, check out Wealthy Affiliate for a 100% free trial and see if it’s for you.

If you’d like more ideas for side hustles with actionable steps, check out these 8 Legit Online Jobs That Pay Well.

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Lyle

10 Comments

    • Hey, Andres. Thanks for asking! I’m in the process of on-boarding a client now. We’ll start running Facebook ads in the next couple of weeks. I’ll be updating this article soon.

      • Hi Lyle, I’m wondering how the onboarding went for you and if you were able to get any more clients? Thanks!

        • Hey, thanks for your question. Currently, I haven’t gotten any more clients. And I’m not currently looking for more. I’ll explain.

          Although I earned a large up-front sum of money for several months of Facebook ads work (at a discounted rate for my client), my primary job currently earns me much more than my side hustles and likely will into the future. For me to focus too much on Facebook ads clients right now would cut into my ability to work effectively on my day job and that would hurt my primary income and employer-assisted health insurance.

          My goal, in the long run, is to build up multiple sources of income and to give myself options — the option to take a break from work if and when I want, and the option to remain calm if I happen to lose my day job. To put all of my efforts into Facebook ads would put a lot of pressure on me that I’m not currently prepared to take on.

          Facebook ads (and other forms of online marketing) can be a great tool in your income-earning toolbelt, and once you have proven to yourself and one client that you can help them reach their goals, you’ll have no problem finding more work. Perhaps it makes sense for you to go all-in on running Facebook ads or creating content for businesses. If so, go for it! There are plenty of businesses (all of them) that need marketing.

  1. Hello, Thanks for the post. I’m curious though. If the client you start working with is paying you $1,000 /month to run the ads for them, are you using that same $1k to fund the ad’s? What is a typical net is this type of situation?

    • Your client is responsible for paying for the cost of the Facebook ads. They also pay you for your specialized knowledge, experience, and, ultimately, the results which make your client more money. In this case, you net the amount your client pays you minus taxes. Thanks for the question!

  2. Great review lyle,
    I am also a long term member of Wealthy Affiliate (look me up if you wish). I am interested in your thoughts of Affiliate Marketing Vs Local marketing Using FB ads.

    On average, how much time spent (hours) to acquire your first client using FBSH? (I seen your reply above, you only mention being at it casually and as anoter tool in your belt, not time in hours required).

    • Hey, Derek. Thanks for your question.

      First, for affiliate marketing versus FB ads marketing: if we’re talking income, FB ads has had a much faster income climb than affiliate marketing. With FB ads management, it’s much easier to earn $1,000 in your first few months of getting a client (as I did). Affiliate marketing, by its nature, is a slower and steadier business model. The benefit of affiliate marketing, in my experience, is the ability to work at my own pace and learn a lot of different aspects of sales and marketing which are always useful and, as I mentioned in my article, helped me to find a client and to create ads that get attention and conversion. Also, the potential for affiliate marketing to continue earning an income after the initial work is done is very high.

      For how many hours it took to get my first FB ads client, that is a good question and I wish I had thought about keeping track. My efforts were spread out over the course of several months. I sent multiple batches of emails to my family and friends and I even cold-called many businesses. Ultimately, my client came from my “inner circle” of family and friends, which seems most likely for the majority of people when starting out from what I’ve experienced and heard. If I had to put a number on hours spent purely on client acquisition, I’d say it was around 20 hours. Most of that was “wasted” effort, since I spent most of that time searching for local businesses that had a poor online presence or were running ads but missing specific aspects of metrics (like Google Analytics or the Facebook pixel installed) — things you can find easily and legally using some plugins.

      I hope this helps!

  3. Great review, helped a lot as you said it is not a get-rich-quick scheme. Do you think it is possible for a person who doesn’t live in the same country would be able to talk to business that are present locally to get a sum similar to 1000, because the country I live in nobody would be willing to pay 1000 because of the exchange rate, looking around 200 max and the cost of the course is around 500$ as of now? Would it be a wise decision to go for this course if I wont be able to get my initial investment quick enough and not being able to find clients who are mentioned in the course. Thank you for this great review!

    • I don’t know anything about your particular market or your finances, so whether the investment is worth it has to be up to you. If you’re concerned about the relative value of the course, I would recommend learning as much as you can on your own and working on finding clients (which is where you’ll spend most of your time anyway). Once you get clients, the course provides a lot of good information on how to streamline your processes to make you and your clients’ lives easier.

      The course’s largest strengths are on the business side. Learning to run advertisements on Facebook can be learned from Facebook’s own free courses.

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